Singers Unite! - by Ralph Schatzki

http://www.meetup.com/Classical-Opera-Musicians-of-the-Lehigh-Valley-COMLV/

I've posted before about how singers have to take the initiative in creating performance opportunities for themselves and their audiences. Not only is it good business practice, but it is such a unique privilege to be able to bring great music into peoples' lives. There's nothing quite like a live performance to enrich the soul.

Still, musicians often feel that they are “against the world” in their endeavor to perform. Let's face it: it's not as if the want-ads are full of job listings for freelance performers, and audiences aren't usually beating down our doors clamoring for us to perform.

There's a bred-in-the-bone distrust of fellow musicians, as well: in the past, the few jobs that were available were fiercely fought over, and musicians would often try to keep whatever information they had secreted away from others in an effort to remove their competition and hold onto their precious domains.

Now, the competition-cooperation dichotomy is one that truly fascinates me, and I could devote many, many chapters of a book to its discussion. Don't worry: I'm not going to subject you to that, here. What I will say, however, is that we should make a clear distinction between jobs that are advertised versus ones we create.

When the Metropolitan Opera throws out a casting call, you'd be a fool to inform your five closest rivals. After all, you want to be the best singer that gets heard. This is the traditional way of thinking about getting hired.

In creating jobs, however, we are not in competition with each other at all. In fact, there is tremendous strength in numbers that only our cooperative efforts can bring about. If singers can get together and brainstorm various ideas about how to generate performance opportunities, it's the better for all of us. We can introduce each other to our acquaintances thereby generating a large audience base, and we can be there to troubleshoot each others' ideas.

Remember that your product is unique, so there's no need to worry that someone will preempt your product. If I buy a Mercedes today, that means I won't buy a BMW tomorrow. But if I go to a soprano's recital on Thursday it doesn't mean that I'm done with recitals until I get a new one, and that the baritone's performance on Sunday is off-limits.

It's a rough world out there, and we need friends to help weather the storm. Don't be one of those artists who sits on the sidelines and complains about the unfairness of it all, and how you don't get a chance to perform. Take charge, and along with your colleagues band together to strengthen the community of artists wherever you find yourself. It's not only in your best interests, but your duty to the Art.

http://www.pradichaya.com/coffeemelodieandcommunity.aspx

Singers in 2009 by Ralph Schatzki

It's 2009, and we have our first African-American president. We're in a recession, if not a depression, and an unprecedented stimulus bill has been approved by Congress. And opera companies- an important portion of this country's artistic community- are failing.

We are all of us in the position of having to make difficult decisions, and there's no doubt that having food on the table (never mind having a table) takes precedence over an evening of music. Still, I don't believe that the arts should be relegated to (or beyond) the fringe of human activity. As a singer and performer I'm rather biased in my views, of course, but I will nevertheless defend the arts over many other activities as being worthy of our time and effort. Entertainment is a facet of our lives that we crave: it diverts, it enriches, it makes us feel complete. And music is something almost everyone enjoys on a daily basis.

But that discussion is for another time.

For now, I want to rally fellow musicians to the cause. The old saying goes, “when life gives you lemons, make lemonade.” Well, I believe that the tough times we are entering- and things are not getting better anytime soon- actually gives rise to the opportunity to make the arts both stronger and a more integral a part of American life.

What we need is action. We can no longer wait for any opportunities to come our way, but rather we must make them. Yes, it's true that people will now spend less on entertainment than what they may have used to, but that doesn't mean they won't seek it out or they need it any less. And I believe this opens a door of opportunity.

It's time to approach audiences at a grass-roots level, to introduce them to artists that may, one day, be world-famous. Then, they can say, “I knew him when he was just starting out.” Do you know any movie or sports stars? If so, isn't it great? You can say, “I know so-and-so,” and everyone looks at you through admiring eyes. If not, don't you wish you did? (Come on, admit it...)

But even if 99% of performers will never achieve stardom, it doesn't matter. A live performance, whether it's a play, opera or basketball game, is infinitely more satisfying than a recorded or televised one. We've become such a media-driven and media-obsessed culture, that the “true” experience has become something of a rarity. Still, even the most jaded audience (and by that I mean a group of high school teenagers, but the premise applies to all) never fails to be impressed by a live event- especially if it's relatively intimate- where it becomes something tangible, real, to be touched and savored. It becomes something that touches them somewhere deep inside, and connects them to an aspect of themselves that before they didn't know existed.

We need to bring music to the living rooms, the way it used to be one, two, three hundred years ago. We can increase the number of people who love great music, which in the future will pay untold dividends for generations through more music lovers and more support. For most of us, a major performance at an international venue is even more of an unattainable dream than ever before; but that doesn't mean we can't create and bring great music to audiences that will enjoy it equally as much.

This means each of us must become an advocate for this art form in which we passionately believe. We have to take the initiative, to advertise and promote, to “talk it up.” We have an advantage, too: we can bring music into people's homes where a lot of entertainers are actually constrained by their grandness- movie stars can't bring a film production to a house, and Kobe Bryant wannabes don't shoot hoops with neighbor kids for a few bucks. It just isn't done that way, but we musicians can touch people on an individual level in a live performance. That's what it's all about.

And that's what we need to do.

Please visit http://www.pradichaya.com/coffeemelodieandcommunity.aspx for details.

The Value of Musicians

by Ralph Schatzki

Music is one of the most important parts of our lives. Who has never sung, whether in the car or in the shower? Who has never tapped his fingers or feet along to the a rhythm of a song he heard on the radio? Tunes are stuck in our heads for hours sometimes despite our best efforts, and we hear music everywhere: from elevators to commercials to people humming on the street.

To call oneself specifically a musician, then, is to acknowledge not only that music plays an even more central part in one's life than the already extensive role it plays in everyone's, but that in doing so there is a pursuit of excellence that can be achieved only through both talent and diligence.

This cannot be overstated. Because nearly everyone- at one time or another, and sometimes even more often- engages in musical activities, it is often extraordinarily difficult for a professional musician to be taken seriously. After all, music is something we all do, so how can one person's musical activities be viewed so qualitatively differently?

There is also the fact that music, viewed as our birthright, is not something so arcane as to be valued in the same way as, say, a doctor's medical knowledge or an electrician's ability to repair faulty wiring. How can someone be paid to do something that we all understand- at least to some degree?

Most of society's professionals are able to command the fees they do, not simply because of the services they provide, but because they have put in those countless hours of work beforehand that enable them now to provide us with the best service money can buy. Yet, professional musicians put in no less time- in practicing, in rehearsing, in developing technique, in learning music- and still the perception so often is that their fees, if they are even lucky enough to be paid at all, are only for the performance itself: as if all that preparation is conveniently forgotten and the audience is simply amazed at the performer's “natural talent.” Now, there are extremely gifted musicians whose talents extend toward and beyond the prodigious; just as, I'm sure, there are medical prodigies and engineering prodigies. Most, though, just have an aptitude which is buoyed by years of training and hard work..

So, the next time we hear a great musical performance we should think about all the hours the musicians must have put in to make it happen: assign to it an hourly rate and see what kind of a deal we're getting. Above all, we must resist the urge of assuming that a professional musician is just like everyone else and that he needn't be paid. It's a lot of work to put on a good performance, just as it's a lot of work to be a good doctor.

Now, there's no question that in a strictly utilitarian sense music isn't as valuable as medical or electrical knowledge, but- remember those rhetorical questions at the beginning?- most would agree that it is indeed centrally important to our lives. Just because its value is not of the same kind, though, is no reason for it to be any less respected. I can put on a band-aid as well as the next person, but I still pay my doctor. We all can hum in the shower, but we should pay our musicians, too.